In my time with The Loading Dock I have been developing and expanding the visual identity of our coworking space across both digital and physical spaces. The work has included refining the brand through consistent image treatments, creating new brand patterns, developing logos for program and launch initiatives, and designing a wide range of supporting materials.

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From social media and web graphics to event flyers, promotional materials, and environmental wayfinding; I’ve focused on creating a visual system that feels cohesive but wanted each piece to be able to stand alone. A big part of this work has also been designing with the actual space and the people using it in mind; making things not only look good, but make sense.